Brady heads strategy, market development and product marketing for Illumina’s Enterprise Informatics Business Unit (EIBU). Brady works with the commercial and product development leads in order to help accelerate new market opportunities with a focus on using Genetics data as a clinical utility. Brady is also responsible for building strategic partnerships with both technology and services based organizations as well as working with Illumina’s Corporate Development Business Unit to identify investment and acquisition opportunities.
Prior to Illumina Brady led healthcare business development, strategy and innovation for Oracle Health Sciences Global Business Unit with an emphasis on Enterprise Data Warehouse, Translational Research, Health Analytics, Health Information Exchange and Health Sciences Collaboration Network along with supporting Oracle’s personalized medicine, patient engagement & mobile health strategies. He has been an innovator and leader in the hospital ACO space as well as the consumer health and wellness industry for over 15 years. Brady has a unique ability to merge perspectives from multiple healthcare ecosystem viewpoints including but not limited to: payers, providers, hospital/clinic, life sciences, employers, retail, mobile and consumer.
Prior to Oracle, Brady was President of AnswersMedia Health Division – a leading consumer health and wellness engagement and communications platform integrating game play mechanics with financial incentives, powerful rich media-based personalized health content and mobile to help drive positive behavior change in individuals. AnswersMedia acquired a care-coordination software platform called Shared Care Plan (SCP) where Brady was the co-founder of the platform as well as leading the commercialization efforts. SCP was built through funding from Robert Wood Johnson Foundation grants and the State of Washington to become an industry leading “Health Record Bank” and to help coordinate care between all healthcare stakeholders caring for a patient (providers, family members, care managers, etc).
SCPs patent pending rules engine collects, coordinates and communicates necessary actions to the appropriate person at the appropriate time in order to improve quality of care and reduce re-admissions. AnswersMedia integrated the platform into their existing engagement and communication platform in order to respond to the ACO movement from an improved Patient Centered Medical Home (PCMH), Patient Engagement and Patient Satisfaction perspective while at the same time meeting Meaningful Use I &II standards.
Prior to AnswersMedia Brady was the co-founder and CEO of Elements Health Plans a progressive insurance consultancy and brokerage organization focused on mid-sized self-funded employers and reducing healthcare costs through proprietary wellness programs and detailed analytics. Brady grew the business by establishing deep routed relationships with carriers and worked diligently with actuaries and underwriters enabling Elements Health Plans value proposition to sustain their analytically focused differentiator until they sold the business to a larger consultancy.
Brady’s history also includes being founding director of TeleMedic Systems – a Venture Funded remote monitoring “telemedicine” device which received FDA approval back in 2001 and was eventually sold to a private equity firm in the UK. Prior to that Brady was a Regional Director with Hewlett Packard’s Medical Products Group and also played a role with their New Clinical Ventures Division developing web-based monitoring tools to help hospitals early-identify their high risk patients and respond rapidly in order to reduce re-admission.
Brady has been a speaker and panel member at Health 2.0, HIMSS, Population Health Colloquium, Personalized Medicine World Conference, and multiple Health Care Focused Investment Forums. Brady was a Board Advisor for the Washington Health Foundation a non-profit State of Washington healthcare foundation focused on supporting underserved and un-served individuals from a health insurance, prevention and wellness perspective. Brady is an Advisory Board Member of the Global Alzheimer’s Association Interactive Network (GAAIN) and a member of the Board of Advisors for Cancer Commons. Brady was recently named as Co-Chair of the Advisory Board for the University of Washington Center for Commercialization (C4C) focused on new ventures in healthcare. Brady is a graduate of University of Washington and lives in the Seattle, Washington area with his wife and two girls.